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Showing posts from May, 2025

Green Energy, Greener Bank Account

  Picture this: It’s 2030. The mid-day sun over Surat is not just browning your papad—it’s topping-up your bank account. That’s not utopian frosting; it’s the plain trajectory of India’s energy market. Why “green” demand is about to go steroidal Triple-speed global surge: The IEA’s Renewables 2024 outlook says the world will add 5,500 GW of renewable capacity between 2024-2030—three times the growth of the last six years. India is the fastest-growing major player in that pack. Home-grown sprint: In the past decade our solar base has shot from 2.8 GW to 100 GW —a 3,450 % leap.  Momentum, not a moment: Total renewables now stand above 209 GW , up nearly 16 % year-on-year .  The 500 GW North-Star: New Delhi’s policy compass is locked on 500 GW of non-fossil capacity by 2030 . Missing that target would mean missing global capital, so expect policy tail-winds, not head-winds.  Subsidies you can touch: One million homes have already tapped the PM ...

Martech 2025: Where ROI Kills Vibes, AI Plays Puppetmaster, and Ethics Is a Checkbox

You know that old line: “Half the money I spend on marketing is wasted; the trouble is, I don’t know which half” ? Well, in 2025, AI knows exactly which half — and it’s coming for your job and your punchlines. Thanks to MartechDay’s State of Martech 2025 report (shoutout to the fine print that says it’s “sponsored by vendors”), we now have a front-row seat to the shifting sands of this $500B circus. Here's what’s winning, what’s walking offstage, and which tools marketers are pretending to understand during meetings. What’s Hot (a.k.a. Please tell me this is already in your stack) AI that actually does things Not just “insights” — we’re talking orchestration. AI now builds campaigns, tests variations, personalizes content, and books yoga retreats for stressed CMOs. If your martech doesn’t come with a ‘decide for me’ button, it’s behind. Composable stacks The monoliths are out. Everyone wants to build their own frankenstack — a little CDP here, a touch of analytics th...

Language Learning Apps Are Becoming Irrelevant — And It’s Not Even Close

Not too long ago, learning a new language meant committing to clunky apps that gamified your grammar lessons with neon badges and condescending owls. You had your Duolingo streaks, your Babbel audio bites, and your endless decks of flashcards designed to help you distinguish between la pomme and le problème . And to be fair, some of them did their job reasonably well. Babbel , for instance, always struck me as the grown-up in the room. It wasn’t obsessed with just feeding you vocabulary; it actually cared about pronunciation, sentence construction, and making you sound less like a tourist holding a phrasebook upside down. It deserved its praise. For a while, I would’ve sworn by it—especially over the dopamine-junkie design of Duolingo. But then I did something dangerous. I asked ChatGPT to teach me French. And now, I can’t unsee the obvious. The Argument for Language Apps: The Last Stand Let’s be fair before we swing the axe. Apps like Babbel and Rosetta Stone did solve rea...